PUMA Strengthens E-Commerce Operations with National Workforce

PUMA, a global leader in sports apparel and footwear, operates a purpose-built e-commerce facility in Moorabbin, Australia, dedicated to serving online customers nationwide. With seasonal sales fluctuations, PUMA requires adaptable workforce solutions to ensure smooth and efficient operations, especially during high-demand periods. Partnering with National Workforce allows PUMA to meet peak demands without maintaining a full-time team, ensuring their e-commerce facility remains productive year-round.

The Challenge

Managing staffing at PUMA’s e-commerce facility demands agility, as demand surges during key sales events and then tapers off at quieter times. This dynamic environment creates the challenge of rapidly scaling up while keeping a trained, reliable workforce ready to step in as needed. With National Workforce as their staffing partner, PUMA benefits from flexibility and dependable support, helping them adapt seamlessly to these fluctuations and maintain efficient operations.

For a recent major sale, the National Workforce team was essential in organising and onboarding staff to handle increased demand. By providing advanced notice, PUMA relied on National Workforce to pre-induct team members who could integrate smoothly.

Jesse Martindale, PUMA’s Warehouse Manager, shares,

“National Workforce was able induct 20 people over three days, which saved us a significant amount of time and kept our operations running smoothly during a high-stakes period.”

The Solution

Ahead of the sale, PUMA gave National Workforce a three-to-four-week lead time for staffing requirements. National Workforce not only met these needs but exceeded them by ensuring additional staff were on-site and ready, allowing PUMA to quickly adjust to any last-minute changes. With fully prepared team members on standby, PUMA could confidently meet increased demand without operational disruptions.

National Workforce also tailored their staffing solutions, from pick-packers to forklift drivers, to PUMA’s specific needs. Their dedicated Account Manager, Sam Zele, worked closely with the PUMA team to facilitate smooth onboarding, including detailed onsite inductions for each new team member.

Jesse notes,

“Sam’s attentiveness and the communication around each new hire was impressive/ She knows our processes well and thoroughly prepares team members for the job.”

A unique advantage National Workforce offers PUMA is their approach to onsite inductions. As Jesse explains, “National Workforce goes the extra mile by conducting thorough onsite inductions, something not all agencies provide.” This support saves PUMA’s management team significant time and effort during high-demand periods, as new staff arrive prepared with an understanding of PUMA’s processes, safety protocols and expectations. By the time peak periods arrive,
PUMA’s team is integrated and ready to meet sales demands with ease.

The Outcome

Through their partnership with National Workforce, PUMA has seen measurable improvements in staffing efficiency and reliability. All new staffing orders have been filled within 48–72 hours, allowing PUMA to maintain productivity regardless of demand fluctuations.

The consistency and quality of National Workforce candidates has reinforced PUMA’s decision to prioritise National Workforce as their primary staffing provider. Jesse reflects on this impact, sharing,

“With National Workforce, we have a dependable team that’s well prepared and committed, which has made a noticeable difference in our daily operations.”

In working with National Workforce, PUMA has streamlined staffing, strengthened their e-commerce operations and ensured the Moorabbin facility is ready for every sales surge.

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